CHAPTER 1 – ARE YOU A WORKPLACE OUTSIDER?

The opening chapter defines workplace outsiders, explains the “Five Stand-Out Signifiers” that identify workplace eccentrics and provides a self-assessment test on being different at your job.

CHAPTER 2 – DISSENTERS, ODDBALLS AND MAVERICKS RULE!

Chapter 2 helps outsiders to value who they are through the “Unique U” principles and begins to reverse the negative or limiting messages they have received.

CHAPTER 3 – DISCOVERING YOUR UNIQUENESS

Converting outsider qualities into a successful job or self-employment opportunity is the subject of Chapter 3. It explains how readers can use their uniqueness to market themselves.

CHAPTER 4 – OUTSIDER’S JOURNEY: ACCEPTING YOURSELF AND OTHERS

In Chapter 4, readers learn that to be a successful outsider, they must say “Yes!” to being themselves, and through self-acceptance move their career on.

CHAPTER 5 – MARKETING YOUR UNIQUENESS

Outsiders need to market themselves using Product, Pricing, Promotion and Placement and how to apply the four Personal Brand Strategies as a successful outsider.

CHAPTER 6 – PITCHING YOUR OUTSIDER SELF

Chapter 6 explains how to describe one’s product and then how to promote it and how to find opportunities through networking including the function of a Network Circle

CHAPTER 7 – TOOLS TO SELL YOURSELF

Offering advice not found in other career books, this Chapter details more ways for outsiders to promote themselves, including resumes, cover letters and the use of online tools.

CHAPTER 8 – CONNECTING TO THE EMPLOYER OR BUYER

Chapter 8 shares outsider skills for acing an interview, making a stunning presentation, or selling via a written format, such as a proposal.

CHAPTER 9 – GOING IT ALONE: CREATING YOUR OWN BUSINESS OR BEING A FREELANCER

For many outsiders the best possible career change involves self-employment. Couper explains how to apply the lessons of being a successful outsider to becoming an entrepreneur.

CHAPTER 10 – OVERCOMING BARRIERS TO SUCCESS

Chapter 10 offers coping strategies for each of the Five Stand Out Signifiers using the Outsider Characteristic Coping Strategies to ensure success.

CHAPTER 11 – BECOMING A LONG-TERM SUCCESSFUL OUTSIDER

Chapter 11 emphasizes the importance of establishing a clear sense of focus, a plan, a support team, and methods for good recordkeeping and keeping track of one’s achievements.

CHAPTER 12 – PUTTING IT ALL TOGETHER

Readers are guided to either create an action plan for themselves or reinforce the content they are integrating into their lives by other ways including journaling or creating a vision board.