The most essential book ever written to help outsiders who don’t “fit the mold” to achieve success in their careers. Whether due to their gender, ethnicity, sexual orientation, accent, mannerisms, trend-setting toe-ring, or quirky clothing, many individuals feel like fish out of water in their work environments from the moment their workday begins until they jump ship at the end of the day. In Outsiders on the Inside: How to Create a Winning Career…Even When You Don’t Fit In!, David Couper offers tools and practical strategies to help those who feel like outsiders in their workplace to capitalize on their unique attributes.
Successful outsiders use their eccentricities and quirky behavior to demonstrate how they can uniquely benefit employers, clients and customers. At the top of their game, they are people like those profiled in Razor Magazine’s “25 Mavericks,” such as visionary British businessman Richard Branson, whose diverse enterprises include Virgin airlines, a music company, and a cola empire; actress, author and activist, Pamela Anderson, who became a bold spokeswoman in support of animal rights; and unconventional film director Australian Baz Luhrmann, who challenged Hollywood’s rules when he created the musical, “Moulin Rouge.”
Each of these individuals was labeled an outsider, or outsider, early in life but used his or her outsider qualities to forge new territory. Like all successful outsiders, they are square pegs who have found a way to fit into round holes without letting others sand down their edges or pound them into the same shape as everyone else.
In addition to offering compelling case histories of successful outsiders, David Couper provides practical self-help tools to help outsiders achieve success in their careers – even in challenging economic climates. David Couper shares his own story and those of his clients – from Tokyo to Torrance. He reveals the process that took him two decades and hundreds of clients to refine. David Couper has discovered that this process works for outsiders in all fields of endeavor, in all locations, and under all economic circumstances.
Successful outsiders accept that they are different from others at work. They turn their differences into their brand, and market their uniqueness to create their dream career – whether within their industry, by assuming a different function within their company, or by striking out on their own. However, those who do not know how to turn their differences from negatives into positives remain stuck in jobs they hate. Additionally, they are usually the first to be laid off, demoted, or have their pay reduced.
